Bottle Not Necessary
Accessibility to clean drinking water was the fundamental purpose behind PUR. But just purifying ordinary tap water wasn’t enough. We wanted a system that could purify any water source, even a puddle on the street, yet was still intuitive and visually clean in its design. Our response? A customer-centric approach to filtration.
Truth
We brought reverse osmosis and instinctive human interfaces together to develop three solutions for filtration: a faucet mount, traveler, and hiker pump. Any time, any place — clean drinking water.
Beauty
Looking at functionality from all perspectives inspired its simplicity in not just design but use and installation. Each system is easy to install, use, remove, replace, and store.
Outcome
PUR’s streamlined design, instinctive interface, built-in monitoring system, and reverse osmosis technology makes the foundation of good health accessible to all. If you’re traveling, hiking, or just sitting at home, drinking clean water no longer takes a bottle.